Value Proposition and Branding

Value Proposition and Branding

Articles Change your name What’s in a name? Aussie founders weigh in on whether a startup’s name directly influences investment Tools Trendwatching, find current consumer insights and trends Trend Hunter, tracking the global trends Springwise, the latest innovations around the…
 Testing Ideas

Testing Ideas

Courses How to build a startup Books The Lean Startup, Eris Ries Tools Lean Canvas templates Lean canvas primer Pre-order platform that helps you with your pre-orders, custom crowdfunding, and e-commerce needs Startup Stash, a curated directory of free or…
 Legal and PR Basics

Legal and PR Basics

Articles Hey you founder Rebekah Campbell on her biggest startup regret PR for early stage startups How to create press kits that get the attention of the media Tools AVCAL, Open Source Seed Financing Documents AirTree, open source legal templates…